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How we do it

CATALOGS & DATA SHEETS
From scratch is our forte. Anyone can rehab an existing. It’s the copy writing, the digesting and translating Engineering’s knowledge, transforming it into something that your customer will want to specify once we have told him your story. Features and benefits!
And we like to work directly with your engineers: fact gathering, selecting samples for photography, preparing dimensional drawings for reproduction, and managing the printing. So, if you so elect, all you have to do is approve the final result.

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PUBLICITY
Almost-free advertising. Trade publications look for honest new products to present to their readers. We know how to present your products in an appealing and technical way, in interesting black & white and color.
Perhaps the product may warrant a press conference and/or feature article action. We can conduct conferences and ghost write product articles for you.

SPACE ADVERTISING
Yes, we do ads. We produce ads from quarter page black & white to full color covers.

DIRECTORY ADVERTISING
This is really mass distribution cataloging and should not be confused with space advertising. Directories are used to get to those who have the need and are looking for a solution whereas space advertising is used to create an awareness or a need.

DIRECT MAIL
Rifle shots to known prospects. . . maybe even your own customer list. We create pieces and produce programs. Excellent way to address niche markets, strengthen awareness, co-op with your distributors.

SALES PROMOTION
More than hats and whistles. We devise integrated programs so your product and company identity are enhanced.

TRADE SHOWS
We counsel about booth design, graphics, scheduling, selling in the booth, why go in the first place. We produce stunning but economical portable graphics.

AUDIOVISUAL
Sight and sound showing and explaining your product or idea, packaged in slides or video so many can see the show many times. We create and write these from scratch, doing most of the work for you. Then, professional production.

MARKET RESEARCH
We do practical research, not the megabucks kind. It’s affordable and just accurate enough to allow you to make some money earning decisions.

MARKETING STRATEGY
Ideas, programs. We counsel from V.P. of Marketing and Sales experience gain in the Electronic OEM. Pick our stuff.

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