Strategy is the genesis of your marketing program; it’s where it all begins.
At Marketing Services, strategic planning is an integral part of your overall program or it can be provided separately as a specific service.
To develop your strategic plan, we use a program creation methodology
that includes five phases: Immersion, Development, Execution, Analysis
and Learning . This “IDEAL” methodology helps us establish a comprehensive knowledge platform of your business that makes us an invaluable partner for assessing your marketing objectives, developing a strategic plan and then executing it.
Whether you need strategic planning for product, customer, channel or
account-specific marketing programs, our approach will produce a unique,
solid and defendable plan that will meet your specific needs and exceed
Conveying your message, eliciting a response and getting results–that’s
what you want from direct marketing. And with over 20 years of experience, Marketing Services can get it. But we bring more to the table than just experience.
We bring a comprehensive, vertically integrated set of marketing capabilities
that include strategic planning, creative design, database management, list brokerage and more. We can even handle your printing needs in our own printing facilities.
But it doesn’t stop there. We also provide you with valuable data. By
utilizing proven tracking mechanisms and metrics, we follow your program’s progress and give you tangible data to execute against in real-time or in
What does all of that mean for you? It means we have greater quality
control, faster speed-to-market and ultimate accountability for the success
of your program.
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